Following my recent blog post on the machismo of drummer’s gear, I’ve created an identity for imagined brand Temple Drums. I’ve taken inspiration from Mid-Century Modern design, and the ancient, human compulsion to make rhythms.
The first named drummer in history was the Mesopotamian High Priestess Lipushiau, who played a small handheld drum called a balag-di. Male drummers played larger percussion instruments called balag, and both men and women played these in temples in the city of Ur, around 2400BCE. The ‘T’ logo alludes to this handheld frame drum shape.
I wanted my company to be attractive to both men and women, to span musical genres, and to pay homage to Lipushiau and the spiritual yet vitally human experience of drumming.
At the same time, cases and hardware need to be durable. I’ve designed a moquette fabric, inspired by Enid Marx and Paul Nash’s designs for London Transport, which would be used to line cases and on labels, straps and packaging as a brand identifier.